Creation of Engaging Quiz Content for Financial Institution

We are one of the major savings banks in Germany. To counter the growing loss of young customers aged 18 to 26 and to establish ourselves as the continued first point of contact for all financial matters for Generation Z, we developed a new brand focused on specialized support for young people, especially the communication of financial knowledge.

With a game from our new brand, young people are given the opportunity to engage with financial education in a playful way. This links the target group’s desire to better engage with topics around finance (investing, saving, real estate, etc.) with a gamification approach (use of small games including a competitive element). This ensures a lower barrier to entry and more fun in dealing with financial topics.

The game follows a quiz duel approach – players choose one of several categories and answer 3 questions per category using a multiple-choice method. Afterwards, the game switches to the next category. The difficulty level of the questions is also increased.

The gamification approach includes incentivization (e.g., in the form of levels/badges). In addition, players are grouped into leaderboards and have the opportunity to compete against each other in an (asynchronous) multiplayer mode.