Digital campaigns

Digital only – Media agency wanted for manufacturing furniture company

Proposal deadline: 20 January ·  Status: Active  ·  Budget: tbd

Proposal deadline: 20 January
Status: Active
Budget: tbd

Initial situation and use case

We are a manufacturing company in the furniture industry with revenue of more than €400 million and over 1,000 employees. Sales are predominantly handled via the major furniture retailers and specialist trade. As part of our marketing strategy, we want to focus even more on digital channels in the future.

For our digital campaigns in the B2C segment (B2B would be an expansion stage), we are looking as soon as possible for a strong media agency that will inspire us with its digital spirit and will be responsible for digital performance going forward. Experience, expertise, and references in the furniture industry are important factors for us in the selection process.

In terms of the channels to be used, the focus is primarily on the three “classic” digital channels: display, search, and social. Addressable TV is also an option. Print, influencers, and out-of-home are handled internally or by other agencies. We already have a target group analysis from several research studies.

If the campaigns you set up enable us to reach new customers and you have the right know-how for the requirements described, then we are very much looking forward to matching with you!

Project information

Industry:

Furniture

Project start:

February 2023

Budget:

Mid six-figure range (fees and media)

Project budget:

project-based, ongoing

Objective:

B2C customer acquisition via digital campaigns

Agency specifications

Your capabilities:

Matchilla-favicon-12x12px Creation and execution of digital campaigns

Matchilla-favicon-12x12px Display advertising, SEA and social advertising

Matchilla-favicon-12x12px Know-how in the area of addressable TV is an advantage

 

References:

From the furniture sector are required

Location:

Germany

Language:

German

Offer details

Components:

Matchilla-favicon-12x12px Agency presentation including number of employees, team composition, the agency’s focus areas, location(s), standard prices, etc.

Matchilla-favicon-12x12px References with clients from the furniture industry

Matchilla-favicon-12x12px Sample roadmap for the collaboration

Matchilla-favicon-12x12px And of course anything else that convinces us about you

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