Content Marketing Agency
International content strategy and creation for e-commerce pure players
Offer deadline: 30 September · Status: Active · Budget: > €100,000
Offer deadline: 31 July
Status: Active
Budget: > €100,000
Content Marketing Agency
Initial situation and use case
Are you true content marketing experts and at the same time at home in e-commerce thanks to your team’s capabilities? Is D2C marketing an important part of your DNA? Great—then we’re looking for exactly you as a content marketing agency to take our next growth steps together.
We are an e-commerce pure player and, with revenue of >€200 million, we rank among the top 100 shops in Germany. Our more than 500 employees ensure that our products are available in over 20 countries. Up to now, we have achieved our marketing success in-house. Due to our rapid growth, it is now time to spread the workload across additional shoulders and integrate external know-how into our marketing processes.
With this matching request, we are looking for a true partner at our side with whom we aim for close, long-term collaboration. As idea generators, you not only understand our business, but in particular the wishes and needs of our customers—and you can address these internationally with strong content.
You can expect a friendly team on the client side and a shared growth story going forward. At present, we see two projects or phases, which we will outline in more detail below.
After reviewing your information, we will decide by the end of October which agencies we will move forward with into the scoping and proposal phase.
We’re very much looking forward to matching with you!
Project information
Industry:
E-commerce (D2C)
Project start
Q4 / asap
Budget:
> €100,000
Project budget type:
project-based, ongoing
City/Region:
Germany
Tasks
Task 1: Audit and development of an overarching content strategy
across multiple shops
across all touchpoints
across all funnel steps
across all channels
Our content marketing has so far worked perfectly, especially in the SEO area. Due to rapid growth, we have now reached a point where we need to put our content strategy to the test. The strategy developed together should apply to the entire company (especially for marketing in the 23 other countries) so that the content contributes even better to the defined goals.
In this context, we need an assessment as the outcome: which content we will create ourselves through in-house production and which we will purchase as part of task 2.
Task 2: Content creation and optimization of our processes
The further collaboration with you is also derived from the first task as a result. The shops and portals in the different countries should offer the target group value-adding content. On the one hand through our magazine formats as well as on social channels (Facebook, Pinterest, etc.). This content should be planned together with us and created either by you or by our in-house factory. Another challenge is supporting our marketing departments in the other countries.
This task will be specified gradually in our joint getting-to-know-you process.
Specifications for the agency
References:
Required from the e-commerce sector
Languages:
German, partly English (as project languages) / approx. 12 additional languages (content creation)
Offer details
Components:
General agency presentation with number of employees, team composition, agency focus areas, location(s), standard prices, etc.
References with e-com players and similar projects with your clients
Sample roadmap for the collaboration
An emotionally engaging letter explaining why we can’t overlook you for this match request
The matching process for this match request
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