B2B Marketing
Agency sought for the concept development and implementation of a B2B product launch
Matching process until: 24 February · Status: Active · Budget: tbd
Proposal deadline: 24 February
Status: Active
Budget: tbd
Matching process until: 24 February · Status: Active · Budget: tbd
Proposal deadline: 24 February
Status: Active
Budget: tbd
As B2B logistics experts, we are pioneers in connecting European logistics and, via our smart logistics system, provide international freight and capacity offers every day. Our turnover is over €50 million. The logistical challenges of the future can only be overcome through end-to-end and transparent connectivity of all stakeholders involved in the transport process.
Our growing network of competent FreightTech partners is intended to help advance the comprehensive integration of Logistics 4.0 a little further every day. Our customers have the opportunity on our site to obtain value-added services on exclusive terms that can support day-to-day business. The offers are either discounted or even one-off and negotiated exclusively for us. For example, solutions for document automation or e-learning in logistics are offered.
In general, a WIN-WIN-WIN situation is to be achieved in which we leverage our reach of 50,000 customers, the customer receives discounted or exclusive offers for their day-to-day business, and the partner finds a sales channel through us. We benefit through a kickback that becomes due for every contract concluded between customer and partner. Essentially, the goal is to enter into close partnerships and further develop the partners so that, in the long term, integration is also kept open as an option.
We are looking for a true partner who will redesign this business unit with us and, in a long-term collaboration, lead it to success as independently as possible. You provide ideas and are a sparring partner for us, co-responsible for current KPIs as well as future strategies. Due to the planned close cooperation, an agency location in the Rhineland is desirable.
After you send us your information, we will decide by the end of February, with whom we will move into the specification and proposal phase.
We look forward to matching with you!
Industry:
B2B logistics
Project start
Q2 2022
Budget:
>100,000 €
project-based, ongoing
City/Region:
Germany – Rhineland preferred
Development of an online marketing concept for the launch of a new service format.
The concept should boost awareness, perception and sales figures while also strengthening brand loyalty and advocacy. Clear halo effects on the core business are also desired. #CustomerLoyalty
To this end, a German-language brand campaign with a digital-first focus should be created to inspire, entertain and activate new target groups.
The overall marketing strategy includes accompanying prospects on their journey from first contact to loyal fan of the brand—based on data-driven communication.
Along the Messy Middle, prospects should be guided between Hero, Hub and Hygiene content.
Fundamentally, the communication faces the challenge of cutting through media noise. Nowadays, users are exposed to thousands of advertising messages. How can we ensure that our messages stand out from the crowd and actually reach the customer?
The customer journey should be designed so that, on the one hand, the customer can spend a long time engaging with the content and, on the other, can be guided to purchase in just a few clicks.
Media concept for the approach: PR, programmatic, display, social, SEO, SEA, tracking and analysis, focus KPI for the individual channels.
References:
From the B2B sector as well as similarly structured projects
Language:
German, English
Components:
General agency presentation
References
Prices incl. an initial classification according to our specifications
Sample roadmap for the collaboration
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