B2B Marketing

Agency sought for the concept development and implementation of a B2B product launch

Matching process until: 24 February ·  Status: Active  ·  Budget: tbd

Proposal deadline: 24 February
Status: Active
Budget: tbd

Initial situation and use case

As B2B logistics experts, we are pioneers in connecting European logistics and, via our smart logistics system, provide international freight and capacity offers every day. Our turnover is over €50 million. The logistical challenges of the future can only be overcome through end-to-end and transparent connectivity of all stakeholders involved in the transport process.

Our growing network of competent FreightTech partners is intended to help advance the comprehensive integration of Logistics 4.0 a little further every day. Our customers have the opportunity on our site to obtain value-added services on exclusive terms that can support day-to-day business. The offers are either discounted or even one-off and negotiated exclusively for us. For example, solutions for document automation or e-learning in logistics are offered.

In general, a WIN-WIN-WIN situation is to be achieved in which we leverage our reach of 50,000 customers, the customer receives discounted or exclusive offers for their day-to-day business, and the partner finds a sales channel through us. We benefit through a kickback that becomes due for every contract concluded between customer and partner. Essentially, the goal is to enter into close partnerships and further develop the partners so that, in the long term, integration is also kept open as an option.

We are looking for a true partner who will redesign this business unit with us and, in a long-term collaboration, lead it to success as independently as possible. You provide ideas and are a sparring partner for us, co-responsible for current KPIs as well as future strategies. Due to the planned close cooperation, an agency location in the Rhineland is desirable.

After you send us your information, we will decide by the end of February, with whom we will move into the specification and proposal phase.

We look forward to matching with you!

Project information

Industry:

B2B logistics

Project start

Q2 2022

Budget:

>100,000 €

Project budget type:

project-based, ongoing

City/Region:

Germany – Rhineland preferred

Tasks

Matchilla-favicon-12x12px Development of an online marketing concept for the launch of a new service format.

Matchilla-favicon-12x12px The concept should boost awareness, perception and sales figures while also strengthening brand loyalty and advocacy. Clear halo effects on the core business are also desired. #CustomerLoyalty

Matchilla-favicon-12x12px To this end, a German-language brand campaign with a digital-first focus should be created to inspire, entertain and activate new target groups.

Matchilla-favicon-12x12px The overall marketing strategy includes accompanying prospects on their journey from first contact to loyal fan of the brand—based on data-driven communication.

Matchilla-favicon-12x12px Along the Messy Middle, prospects should be guided between Hero, Hub and Hygiene content.

Matchilla-favicon-12x12px Fundamentally, the communication faces the challenge of cutting through media noise. Nowadays, users are exposed to thousands of advertising messages. How can we ensure that our messages stand out from the crowd and actually reach the customer?

Matchilla-favicon-12x12px The customer journey should be designed so that, on the one hand, the customer can spend a long time engaging with the content and, on the other, can be guided to purchase in just a few clicks.

Matchilla-favicon-12x12px Media concept for the approach: PR, programmatic, display, social, SEO, SEA, tracking and analysis, focus KPI for the individual channels.

If possible, the concept should include strategic consulting, concept development and implementation, while also being modular in structure.

Specifications for the agency

References:

From the B2B sector as well as similarly structured projects

Language:

German, English

Offer details

Components:

Matchilla-favicon-12x12px General agency presentation

Matchilla-favicon-12x12px References

Matchilla-favicon-12x12px Prices incl. an initial classification according to our specifications

Matchilla-favicon-12x12px Sample roadmap for the collaboration

The matching process for this Match request

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