hether you like it or not: Without the tailored and skillful use of marketing technology, it will be difficult in the near future to achieve your marketing goals. So, for successful communication it is essential to always stay up to date when it comes to MarTech. The industry, providers, and technologies are evolving so rapidly that if you sleep on it for a few months, you might lose years for your marketing.
That’s why we’ve compiled the ten-plus-one MarTech blogs, magazines, and news portals you should know. Where can you find the most exciting MarTech content in Germany? We’ll answer that in this roundup, too. Go ahead and create a new bookmarks folder.
Your base camp of know-how for all further MarTech expeditions. Probably the world’s most important MarTech magazine hosts the MarTech Conference as well as various webinars and publishes reports and white papers. To get started, we recommend the daily newsletter. 📧
Scott Brinker is the MarTech guru from the US. On his blog, he regularly writes down his thoughts and every year – very important for all MarTech connoisseurs – shows us the MarTech Landscape. Required reading for anyone who wants to broaden their horizons with the help of perhaps the smartest visionary in the industry. 🧘
The UK is the largest MarTech market in Europe. Even if not all, many MarTech paths lead to London, so news and perspectives from the island are indispensable. You’ll find the best articles on the British portal. 🇬🇧
An exotic one has slipped in here: MarTech Outlook is available as a print magazine (yes, really!). But the website is also worth reading, above all for the global MarTech news and the CMO viewpoints. 📜
Lots and lots of interviews with CMOs, CEOs & co., plus the MarTech Radar, are the highlights of this online magazine. Via the alphabetically sorted MarTech Radar (in the menu), you can clearly jump to the topics that are relevant to you. 📡
A classic all-rounder portal with news, interviews, guest articles and infographics all about MarTech. Our tip: the many guest articles and the MTC podcast. 
From our European perspective on the US, we tend to overlook the Asian MarTech market—mistakenly, because it’s absolutely booming. With the MarTech articles from The Drum, you’ll stay up to date worldwide. 🌏
Yet another extensive and well-structured online magazine. The MarTech Zone Apps category is really handy: here you’ll find smaller online tools that will help you out with various needs in no time. 🔨
Maybe not the most important pro argument, but hey, it’s not quite that irrelevant in the sometimes rather dull MarTech day-to-day: the MarTech Alliance stories have humor – and yes, of course, are also extremely educational! 🙃
A lot of money is flowing through the MarTech ocean. If you want to keep track of who’s getting in where, what sum XY has invested, and to what unbelievable heights the value of YZ has risen, this is your first port of call. 💰
Yes, we have to admit we’re completely biased here as we introduce you to the first magazine in Germany to focus editorially on the European MarTech market. In MatchZINE, marketing and digital decision-makers get optimal guidance through tips, best-practice examples, and interviews. Absolutely recommendable, right? 
Enough input? Saved all links as bookmarks? If this was somehow too much at once and you’d like to start with the topic of MarTech first, we recommend the MarTech Guide from Matchilla: In just a few minutes, you’ll get a panoramic view of the broad field of marketing technologies. You’ll learn about the most important developments, use cases, and strategic considerations.
Till Zier is CPO at Matchilla and, as a MarTech expert, reports in MatchZINE on news and trends in marketing, automation, analytics, and data.
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