The MarTech event

MatchLIVE: The vendor screening for the topics of tomorrow – Roundtable Edition

The new Trendwatch, vendor screening and networking format on current topics in marketing. 90 minutes of inspiration and networking in an exclusive group.

  • Moderation René Kühn
  • 13. September 2022
  • Virtuell & Präsenz

Welcome to MatchLIVE: Why you should be there

H

ave new inquiries from providers landed on your desk again? Does it all sound very exciting, but it takes you far too long to assess the benefit for your company? MatchLIVE is a new interactive event format to screen innovative products and providers in marketing in a short amount of time. In addition to a short pitch by the provider, the exciting and new part comes afterwards: You discuss and evaluate the solution and the topic in general together with other marketing decision-makers – a true know-how space for assessing trends in marketing!

Matchilla - Matching-Plattform und Marktplatz Update on four trending topics in marketing

Matchilla - Matching-Plattform und Marktplatz Four new providers pre-screened by Matchilla as inspiration

Matchilla - Matching-Plattform und Marktplatz Know-how transfer, discussion and networking with top decision-makers

Matchilla - Matching-Plattform und Marktplatz Exclusive roundtable (invite only)

Matchilla - Matching-Plattform und Marktplatz Interactive, engaging format of up to 90 minutes

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Virtual

You can watch from anywhere

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Free

No hidden costs

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4 talks

Compact in 90 minutes

MatchLIVE – how does the format work?

You don’t talk abstractly in the group about technological developments in marketing, but very specifically about a particular piece of software. An example process:
 
There is a new platform for UGC (User Generated Content) that makes complex agency video projects a thing of the past. Influencers create the content for your media for you!
 

At MatchLIVE, the provider’s CEO presents the platform in seven minutes. He doesn’t know who is watching on the other side. After the presentation, the provider is taken offline so the audience can discuss freely and openly without disturbance. In addition to the question of whether the solution is suitable, the roundtable should also discuss alternatives and share insights into how such topics were handled internally. Each discussion is limited to ten minutes. Then the next provider follows.

On 10 November, we will present four providers from the areas of content production, marketing planning, analytics/data and CSR (Corporate Social Responsibility).

Why are we doing this?

At Matchilla, we want to hear from you and the other participants whether the solutions presented have opportunities in the market and, of course, on our platform. With the joint discussion and open ears, MatchLIVE is the best feedback from the market for us.

BTW: We collect the feedback from the group anonymized and pass it on to the provider in a curated form. If you would like to optionally get in touch with the provider: Let’s match! 🤝

Timetable – X. November 2022

5:30 pm
Welcome by moderator René Kühn

A match consists of a short 3–5 minute introductory summary of the challenge, the brief introduction of a provider, and an approx. 10-minute moderated discussion among the participants.

5:40 pm
Match 1: Tracking & Analytics

Status quo: Collecting data involves a number of challenges. And this doesn’t just mean third party. Where do we stand on this topic, and can a tech service provider potentially offer the solution?  

5:55 pm
Match 2: User Generated Content / Social Media

Status quo: Creating content for social channels from Instagram to TikTok is part of every marketer’s toolkit. But producing relevant content in-house or having it produced by agencies is time-consuming and expensive. Or is it?  

6:10 pm
Match 3: Marketing and media planning
Status quo: 
 

6:25 pm
Match 4: CSR (Corporate Social Responsibility)

Status quo: Do you work at a company with more than 250 employees? Did you know that from 2023 you are LEGALLY REQUIRED to prepare your sustainability reports?

 6:40 pm
Closing discussion and networking among the participants

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Picture of Your host René Kühn
Your host René Kühn

Germany’s most loved influencer for cork and laminate flooring will guide you through MatchLIVE and deliver stale jokes and a diversity-compliant welcome.

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